Visual communication for cultural events & organisations

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selected clieNTS
European Film Academy · Goethe-Institut · IETM · We Are Museums · Climate-KIC · Klima Arena · Audiolith
Digital screen design for the European Film Awards | Photo by Sebastian Gabsch
Digital screen design for the European Film Awards | Photo by Sebastian Gabsch

Crafting Memorable Experiences

We offer a seamless 4-step process for your event media design. From understanding your vision to delivering captivating designs aligned with your brand, we help you ensure a memorable and impactful event experience.
Understanding Your Vision and Requirements
01

Setting the Stage: Unveiling the Power of Event Media Design

Our web design and graphic design team dives deep into understanding your event's purpose, target audience, and brand identity. We work closely with you to identify your vision and requirements for the event media design.

  • Conduct thorough consultations with you
  • Gather information about your event's purpose and goals
  • Understand your target audience and what get's them excited
  • Analyse your brand identity and visual guidelines
Concept Development and Design Exploration
02

From Vision to Reality: Crafting Engaging Event Media Designs

Our team of talented designers begins brainstorming concepts and exploring design possibilities that align with your vision. We focus on creating visually captivating event media designs that communicate your message effectively.

  • Generate design concepts and ideas based on your input
  • Create mood boards and visual references in collaboration with you
  • Experiment with colour schemes, typography, and imagery according to your goals
  • Seek your feedback and iterate on the designs
Design Execution and Iteration
03

Bringing Designs to Life: Meticulous Execution for Event Media Designs

Once the concept is finalised, our team of skilled graphic and web designers brings the designs to life. We pay attention to every detail, ensuring that the event media designs are visually striking and aligned with your brand guidelines.

  • Develop wireframes and mockups for web design elements as per your requirements
  • Create high-quality graphics, including banners, posters, and social media assets based on your preferences
  • Incorporate engaging animations or interactive elements, if desired by you
  • Collaborate with you to refine and iterate on the designs
Delivery and Support
04

Successful Event Media Design: Seamless Delivery and Ongoing Support

Our commitment doesn't end with the completion of the designs. We provide timely delivery of the event media assets and offer ongoing support to ensure a smooth implementation. Our team remains available to address any concerns or make necessary adjustments.

  • Deliver final design files in the required formats to meet your needs
  • Provide technical assistance during the implementation phase according to your requirements
  • Offer post-design support for any modifications or updates you may need
  • Maintain open communication for future collaboration and projects with you
Get in touch
Get in touch
Overseeing the production and installation at the European Film Awards  | Photo by Sebastian Gabsch
Backdrop design for the European Film Awards | Photo by Sebastian Gabsch
Digital screen design for the European Film Awards | Photo by Sebastian Gabsch

Build a contemporary visual presence that attracts sponsors, engages audiences, and positions your organisation with more confidence on a global stage.

Visuals for a FemTech Event on Female Reproductive Health, at FORA, Berlin
Visuals for a FemTech Event on Female Reproductive Health, at FORA, Berlin
Visuals for a FemTech Event on Female Reproductive Health, at FORA, Berlin
Visuals for a FemTech Event on Female Reproductive Health, at FORA, Berlin
Visuals for a FemTech Event on Female Reproductive Health, at FORA, Berlin
Visuals for a FemTech Event on Female Reproductive Health, at FORA, Berlin
2022 European Film Awards, Harpa Concert Hall, Reykjavik, Iceland

I’m Alina Holtmann, a Berlin-based designer and art director with a background in architecture.

I create visual identities, campaigns, and event-related communication for cultural institutions, festivals, museums, and public-facing projects. My approach focuses on clarity, atmosphere, and a strong sense of visual coherence across print, digital, and on-site experience.

I help teams build a visual presence that feels current, distinctive, and memorable — and that supports the way their work is encountered in public. I work with clients across Europe and worldwide.
more about

Selected work

Explore design packages & services

Brand Strategy & Visual Identity

Turn scattered visuals and vague messaging into a clear, recognisable brand that looks intentional, professional, and attracts an audience.

Event & Festival Visual Campaign

Attract global audiences and sponsors, promote your brand, and leave a lasting impression long after your event.

Ongoing Design
Support

A smarter alternative to costly agencies, unreliable freelancers, and in-house overhead—all for a flat monthly rate. Let's co-create to bring your ideas to life.

Visual identity, which inspired millions of students worldwide.

Alina conceived and executed graphic design for the International German Language Olympics 2020 event in a highly professional manner. She managed to create innovative event media design, while still following the clients requirements and brand guidelines. She successfully gave IDO a visual identity, which inspired millions of students worldwide for the event.
Eduard Arnhold
Project Manager | Goethe-Institut

A beautifully designed publication that I’m proud to share with my network!

We had an important environmental publication that needed a clear, creative design, but I was stuck and out of time. Alina, recommended by a colleague, reached out, and her friendly approach made me give it a try. I told her I needed help with no clear idea, and she took over brilliantly. Now, I have a beautifully designed publication that I’m proud to share with my network!
LOTTIE ATKIN
Communications Manager | IETM

Alina blends creativity with rigorous user-oriented design.

We had difficulty finding a designer who could speak the language of the young people involved (12-19 year olds). Alina's service is different because she blends creativity with rigorous user-orientated design that is very collaborative while positively challenging assumptions to substantially improve the impact of the project. When she listened closely to the users, asked thoughtful questions, and proposed incredible stylescapes, it was clear our problem was solved. The website Alina has designed is highly inspiring and we can see a path to building a truly pan European Film Club programme for young people.
Mark Higham
Project Manager | European Film Club

Alina's exceptional subscription based service transformed our brand.

Working with Alina on the Viabrava brand has been an exceptional experience. Over two months, she transformed our website, making it fresh, dynamic and original, and also crafted a distinctive logo that truly represents our brand. Alina designed and developed our Shopify e-commerce shop, which enhanced the shopping experience for customers. Her 'Design Subscription' offer is professional and highly effective. We highly recommend Alina to any business looking to upscale their brand presence. She is a rare talent and our entire team enjoyed working with her.
kim o'neill
Marketing Director | Viabrava

Creative, well organised with perfect time management.

It was a pleasure to work with Alina! She is not only creative, but also very well organised with perfect time management. She conducts research and responds to the wishes of the artists in order to generate the best possible synergies.
Molly Mönch
Head of Label | Audiolith

Effective illustrations, as a great support for our website.

I enjoyed Alina's structured approach, and her unique style of design and illustration. She helped me translate my conceptual ideas into clear and effective illustrations, which were used for our website and are a great support for our events.
Diane Drubay
Founder | We Are Museums

Alina is a fantastic graphic designer with a unique eye.

Alina is a fantastic graphic designer with a unique eye and an ability to find the best visual identity for you and transform it into a finished product. She's attuned to the creative task at hand and flexible with changes while meeting deadlines and delivering great work. I'd highly recommend her!
Will Eastman
DJ, Producer & Co-founder | U Street Music Hall

Ready to start your project? Send a brief to contact@alinaholtmann.com or book an introduction call.

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