Brand Strategy & Visual Identity
Create a brand that speaks before you do.
For cultural organisations, film, music & art festivals, educational institutions, artisanal brands, boutique hotels, and other mission-driven businesses looking for a strong, meaningful identity—built from the inside out.
Brand Strategy Workshop
We’ll start with a deep-dive discovery sessions (2 one-hour Zoom calls) to understand your essence—your values, voice, mission, and vision. Together, we’ll define your brand’s emotional core.
Outcome: Everyone on your team will have the same page to move from. No more guessing. No more scattered messages.
Visual Identity Design
From strategy to story to design—once we’ve aligned on your brand foundation, I’ll translate it into a timeless and expressive visual language.
Outcome: A bold and memorable identity that’s flexible across media—from exhibitions to Instagram, from posters to red carpets.
What makes this offer different?
Create a brand that speaks before you do.
Premium brand strategy and identity design for culture, education, luxury, and hospitality. Cut through the noise with a brand that actually means something.
Who is it for
What services are included
How it works
Timeline
Full Brand Strategy & Visual Identity
Give your brand a professional, cohesive look—across print and web. I work with clients worldwide.
Start your project.
Submit the form
Book a free introduction call
Get a custom proposal
FAQs
Before we begin, I’ll send you a simple onboarding form to gather key information: any existing brand materials, background on your organisation, audience insights (if available), and your goals for the project. You don’t need to prepare anything elaborate — I’ll guide you through every step.
It’s totally up to you. You can nominate one main contact to streamline communication, or include multiple team members in the initial brand strategy session. I recommend involving decision-makers in the early phase so we capture the full picture and avoid delays later.
Yes — this doesn’t have to be a total overhaul. If you have elements that still work, we can evolve them within a refreshed visual system. We’ll assess what to keep, tweak, or let go based on your goals and audience.
Everything starts with strategy. I take time to understand your audience, values, goals, and competitive landscape. The design grows out of that foundation—not personal preference. You’ll see this process reflected in moodboards, stylescapes, and collaborative check-ins to ensure alignment.
You’ll get a full brand manual (PDF or Figma) that documents your logo usage, color system, typography, and brand tone—so your team or partners can apply it consistently. I also offer support with rollout planning or can continue working with you on implementation (e.g. website, pitch decks, campaigns).
With me, you get the best of both worlds: the strategic depth of an agency, and the personal attention and speed of an independent art director. No handoffs to juniors. No bloated process. Just high-quality, custom design grounded in clarity and care.
Yes — your new visual identity will be fully adaptable across all touchpoints, from websites and social media to posters, packaging, and signage. Everything is designed with both screen and print in mind.And if you need help bringing it to life, I collaborate with some of the best print houses and production partners in Europe and beyond. I’m happy to coordinate print production, packaging, or custom materials for you as an optional add-on.