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European Film Club
Client
European Film Academy

European Film Club

The European Film Club is a film club platform and network across the continent for young people to come together to watch and discuss European films and share their own. As Head of Design at the European Film Academy, I was tasked to design a new site for the club.
Project Details
Timeline
5 Weeks
Services
All
Branding
Creative Direction
Digital Art
Event Media
Identity Design
Illustration
Print
Social Media Design
Web Design
Website
www.europeanfilmclub.org
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
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European Film Club
Challenge

Finding a designer for a youth-centric project

The client faced the challenge of finding a designer who could effectively collaborate with young people in co-creating a project aimed at 12-19 year olds, someone who could truly understand and speak the same language as the young individuals.

APPROACH

Creative collaboration and user-oriented design

My approach was to blend creativity with a user-oriented design. Through active listening, meaningful conversations, and thought-provoking questions, I aimed to ensure a deep understanding of the project's objectives and the young members of the club. The process started with me designing three Stylescapes (style direction moodboard), which sparked excitement in the club members and helped them pick a design option, for me to continue working with.

RESULTS

Inspiring users and building a pan-european film club programme

"The website Alina has designed is inspiring for users and we can see a path to building a truly pan European Film Club programme for young people."

MARK HIGHAM

Project Founder

Andy Sexton
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