Veronika Dräxler

"Branding oneself often feels like sitting inside a bottle and trying to read the label on the outside."

We started our collaboration by conducting two Brand Interviews to capture Veronika's story, artistic approach, goals, and values. Our work involved intensive research on other artists, galleries, exhibitions, and art fairs to ensure a comprehensive understanding of the art world context.

We have created a website that effectively communicates Veronika’s artistic vision and presents her performance art in an engaging manner.

• The layout is reminiscent of print media articles, paying homage to Veronika’s writing background.
• The muted, natural color scheme reflects a strong presence of natural materials in Veronika’s work and the red accents link the site to the arts and culture field. After the website launch, Veronika even incorporated the new color scheme into her closet.
• The typography chosen captures the elegance and mystery present in Veronika’s work and identity.

Since the launch of the website Veronika had multiple prestigious exhibitions and noted that she finally has an online home that she is proud to invite her dream clients to.